Subaru commercial

I chose the Subaru commercial because it pulled me in. The way they connected the loyalty of the dog and the loyalty of the car really drew my attention. They emphasized the loyalty of the dog and how he/she had been there since the man was alone, then again with the man and his girlfriend or wife, then again with the man, his girlfriend/wife, and their child. The first thing that stands out is the loyalty of the dog but if you pay attention he is in the same car in all three scenes. The main ideology is that when you have a chance to get a car as long lasting as this one don’t pass on it. In the commercial years were going by and as the family grew bigger and the dog grew bigger they were in the same car. The car had been there since the beginning just like the dog. The main emphasis on this video is loyalty and durability. It is showing you that the car is long lasting and will work for you in the long run. The intended audience is people who look to own a car or have it for a long time. The use of family is the rhetoric that is being used. Family is a big factor in the lives of many people today and this car shows how it is a perfect fit for someone who takes pride in their family. I believe that this is a dominant hegemonic commercial. I feel like many if not all of the people who what this commercial can relate to it in some way. It is hitting the points of family and durability if the car and these common fields have a lot to do with what people are looking for.This Subaru commercial commercial hits close to home.